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Sustainable fashion is no longer a niche concept; it’s become a movement. Consumers are increasingly aware of the eco impact of their wardrobe choices and are looking for brands that align with their values. At the same time, the fashion industry is under pressure to reduce its environmental footprint. As a result, we’re seeing a growing number of brands experiment with sustainable materials and production methods. However, sustainable fashion is not just about what brands are doing; it’s also about how consumers shop and consume. In recent years, there has been a boom in secondhand shopping, as consumers look for ways to extend the life of their clothing. This shift away from fast fashion and disposable clothing is having a positive impact on the planet. And it’s all thanks to the power of thrifting.